If you’re the owner of a small business that has no interest whatsoever into growing the market, we cannot understand why you’re still sitting on the fence about getting your business online.
Regardless of what you may think, taking your business online has never been easier. You don’t need to code nor to do web design. There are so many web hosting services out there that know how to do it for you. You only need to have an idea about which type of hosting you’re interested in (do due diligence about it), the money you’re willing to spend and, more importantly, how you see your business in the next few years.
Still hesitating about going online? Here are seven reasons for which you should have a website for your business:
- You gain social proof
Did you know that 90% of consumers say that they buy according to the online reviews? Even if you can still rely on the review sites, you should address the matter personally- by creating a website.
Many of your possible buyers are searching for you online, which is why you should give your website a beautiful appearance asap.
Thanks to the website-building platforms out there, online tutorials, and community-based help, it may take you less than an hour to have your website done and running.
- Your current customers already expect it
This one alone should be enough of a reason for you to develop a website. Put yourself in your customer’s shoes: would you trust a business that isn’t already online?
Nowadays, customers have no patience, and he/she is quickly going to go elsewhere, where he/she can find everything he needs easier, with just a touch of a button.
- All of your competitors have websites already
Today’s typical customer is going online for research and recommendations from social network connections and other people too.
As soon as a customer knows what he/she wants, he/she is going to start looking online for the reviews, and the testimonials. 72% of the customers are doing it so can you afford not being competitive?
- You’re going to appear in Google search results
81% of consumers like online research before actually buying something. It means that that go to Google for some help, typing several keywords, especially when they know for sure what they’re looking for.
Unless you have a website, you’re not going to show up on any of the search engine results pages. If you have a website, you can also improve your appearance on Google’s results too. The moment you become more visible for your possible customers is when your business gets a better chance for growth.
- You create your own story
Even if you cannot control what other people are going to say about your business on social media, you may still have a word through your business website.
A company blog can help you send the right message to your customers. Twitter, Facebook, and Instagram are only a few of the networking platforms that share your content more accessible.
- You get to be open 24/7/365
Not many people like working at 2 am, but some people love shopping in the middle of the night. When you have an e-commerce store or a business website, you don’t need to worry about waking up at 3 am for serving a customer.
An online store can take your sales to a whole new level, especially if your customers are in more than just one place.
You need to combine your website with email marketing, marketing tools so that your new customers find out about you a lot faster.
- You get more for less
If you’re using a free website-building tool, you’re able to get to thousands of customers for less money than you’d spend mailing them brochures the traditional way.
One last piece of recommendation
Now that it’s all clear for you why you should go online and have your business website, you should get in touch with a web hosting service (there are so many to choose from). The most important ones are going to provide support 24/7 through their in-house experts, but also video tutorials, guides, pretty much everything you need when you have a website.